Advertise with Neonlight

BRAND LIGHTING. Big brand in global cities.

The logos are the most important visual device of a brand. It carries the brand on its own and must be exactly the same everywhere. Develop Brand Awareness.
As a part of Out-of-Home (OOH), luminous advertisement with its unique light format  remains a major medium, which continues to offer the ability to reach a mass audience consequently and efficiently in a dense urban environment. 
Neonlight offers communication opportunity, touching audiences throughout their day and night.  Large format corporate advertisement is to strengthen the brand awareness via prestigious outdoor medium presented on the long-term basis in the city environment. 
An unbelievable medium for your brand communication.

ICONIC SITES. The Wow factor.

Achieving cut-through to capture and maintain attention in the busy and cluttered urban environment is a core challenge for advertisers. JCDecaux’s global offering of stand-out locations take campaigns to new heights by adding the “wow” factor to brand communication. Stand-out positioning of brands at these locations inevitably draws the visual attention of the audience and creates a positive emotional response, increases recall and boosts desirability of a product or brand. 

Benefit from exclusive and isolated displays positioned on major traffic roads and at the key city centre locations, major traffic zones and alongside main city arteries. Locations are chosen reaching the highest ranking of the attractivity considering the following criteria:

• The position of the advert  towards the traffic (parallel, perpendicular)
• The location’s visibility (visible over long distances)
• The quality of the building, masking and visual pollution (luck of the advertising chaos)   
• The daily car traffic data and audience (pedestrians)
• The city zone (prestigious area) together with the location environment

Design and drawings

Five basic design of Neon advertising: